The Ripple session dove deep into sustainability and AI in retail, bringing together venture capitalists, investors, and tech experts to explore how technology can drive greener business practices.

Key conclusions:

• Sustainability needs cost-effective solutions.

• Consumers won't pay extra for green products.

• Supply chain integration is critical.

• AI can help track and improve sustainability metrics.

• Primary data quality is a major challenge.

The group discovered that making sustainability work isn't just about good intentions. It's about creating practical, affordable technologies that save money and reduce waste. They highlighted the importance of AI in providing better data, helping brands make smarter decisions. The conversation revealed that while everyone wants to be more sustainable, the real magic happens when green solutions also make financial sense.

The future of sustainable retail? Smart tech that cuts costs and carbon at the same time.