The Ripple centered on big changes needed to make cement cleaner and planet-friendly.

Discussion jumped straight into startup struggles, why new “green” cement matters, and why adoption is slow. Cost, tough rules, and old habits make transformation hard.

Ripple’s key takeaways:

- Only affordable, eco-friendly cement stands a chance.

- Startups must find ways to work with industry giants, not against them.

- Actual demand for new cement products should be proven before scaling up.

- Regulations have to catch up to let these fresh ideas through.

- Partnerships, smarter standards, and clear benefits can speed things up.

- Startups need to think creatively about financing and using what’s already there, like retrofitting existing plants Functional “extras” (think: insulation, longer life) help green cement win over old-school users.

In short, Ripple showed that real change takes teamwork, flexible rules, and creative thinking to cut cement’s carbon footprint for good.