The Ripple dug into the world of circularity, with investors and founders exchanging ideas on how to use resources better and cut down waste. They chatted about everything from recycling tech to smarter business models and fresh marketing tricks.

Some core conclusions bubbled up:

• Success in circularity means matching impact and profit, not just chasing green goals.

• “Circularity” isn’t just a buzzword, but the label itself can get confusing. Everyone’s got their own take on what it means.

• Starting with easy wins (like secondhand goods), not trying to fix the hardest stuff first, works best for growth.

• Investors get most excited when startups offer bigger value, not just eco-friendliness.

• Europe is ahead in embracing circular models, but every region needs strong company economics to last.

The Ripple crew called out the need to stay flexible, focus on smart use of resources, and tell stories that make people care, not just tick regulatory boxes.