The Ripple dug into how startups can get their big ideas funded and survive in a fast-changing field. Folks bounced around thoughts on how to raise money for new projects, when to lean on partners, and why it’s so tough to shift customer habits.

Key takeaways:

• Focusing on what you’re good at matters most; partnerships help fill the gaps.

• Risk and capital planning need to stay separate and clear.

• Trying both one-off sales and pay-as-you-go can reach more customers, but do the math first.

• Banks want proven results before handing over major cash.

• Building up credibility step by step lets you go after bigger deals later.

In short, the group agreed: making new business models work is really about showing steady progress, getting the right partners, and learning as you go. Smart choices now mean more options down the line.