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The Drop 2025 - Ripple summaries
Last mile, last chance? Overcoming market precedent to decarbonise urban logistics
The Ripple dug into the nuts and bolts of last mile logistics and how to move the needle on greener deliveries. The talk took in software, hardware, big data, and the real-world hurdles of going electric, from city rules to finding enough power.
Here’s what stood out:
• Cracking the code on green last mile work needs both clever tech and smart planning.
• Playing the long game matters more than chasing hot trends.
• Local laws can make or break business models.
• Teaming up with new players works better than leaning on old-school giants.
• Even tiny penny-per-parcel wins add up when volume grows.
• Real estate and power for charging are big obstacles.
The group saw that the Ripple’s big aim is to stay adaptable, mix tech with good business sense, and keep looking for win-win moves as things change.
HOSTS
Catriona Hyland
noa
Mathilde Lyet
Dreamcraft Ventures