The Ripple focused on the future of food, bringing together folks across food tech, investing, startups, and big companies to share ideas.

The big topic? How to help people shift toward climate-friendly, better-for-you foods, even when habits are hard to break. Stories covered everything from plant-based coffee to veggie “meat” and what gets people to actually try new products.

Key conclusions include:

• Taste, price, and convenience are still the top things that drive choices.

• Narratives around health and environment matter, but more relatable messaging is needed.

• Regulations can both block and help new food ideas reach the market.

• Startups face uphill battles in getting store space and funds.

• Mixing old with new, like blending plant ingredients, helps ease the change.

• Consumer education—like how to cook or use new foods—is super important.

The Ripple reminded everyone that changing eating habits takes teamwork, patience, and clever ideas on every level.