The Ripple dove into what it really takes for startups to break into the construction business. Folks talked about everything from slow-moving sales to getting big and small players on board.

Here’s what they figured out:

- Selling into construction needs patience, trust, and a thick skin.

- Quick wins are rare.

- It's not just about flashy tech – you have to show real proof your solution works.

- Start small: big companies want evidence from pilot projects with smaller builders before they buy in.

- Cost savings matter most for smaller firms. For big corporates, it’s about risk and matching up with their key numbers.

- Relationship-building is huge. When you find your inner champion inside a company, stay close!

- Be ready for lots of layers and long waits with larger organizations, but don’t chase just one – work several in parallel.

- Above all, keep contracts light and stay open to learning.

- Everyone is after solutions, but getting them adopted takes hustle and attention.

The main message? Tackling construction industry sales needs a mix of good timing, the right allies, and flexibility all the way.